There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]
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Gearing up for ALA Annual 2009 as a Library Mobile Technology Company
Trade shows and conferences can be exhausting. You’re over-stimulated, standing up, talking a lot, meeting people, smiling and doing what you can to make a great impression. A number of friends that I speak to are not all that excited about them when they have to go, but there’s no point in talking about those […]
Library Software and Reference Technologies: Software as a Service (SaaS) Value
While reading a great article by Marshall Breeding about library automation and the state of the economy, I was very pleased to see Software as a Service (SaaS) listed as a lower cost strategy: “[a SaaS] arrangement involves a fixed, annual subscription fee, but it saves the library the costs of purchasing software licenses, server […]