Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]
Tag Archives: library marketing
Text a Librarian Video – Text Messaging Reference Software for Libraries
Progress As Promised – The Future Value of Software as a Service for Libraries
“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it.†– Andrew Carnegie […]
Library Marketing Tips, Part 3: Word of Mouth, the Best Form of Social Media
A new study shows 2/3 of marketers are using social media. Indeed, it is a very important element of promoting products and services, but what about getting back to the basics? Word of mouth is, and will always be, the best form of marketing. Qualified referrals from trusted sources play a vital role in customer […]
Library Marketing Tips, Part 2: The Morning News, Videos and Slideshows
I have a horrible habit of watching anything moving on a screen. Blame it on a short attention span or being raised as a latch-key kid, but if it’s on a screen and it’s moving, I can’t seem to take my eyes off of it. I’ve gotten better, now if I go into a restaurant […]
Library Marketing Tip Mondays: Promoting Text Messaging Reference Services at Your Library – Posted Weekly in August
At ALA Annual in Chicago we got a wonderful chance to meet more of our clients face to face, get some feedback, thoughts, questions and shared excitement about offering text messaging reference service to patrons. An instruction and electronic services librarian using our service at an academic library asked if I had any suggestions or […]