Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. 1. The Research Games — […]
Tag Archives: library marketing tips
5 Reasons You Should Have Ask-a-Librarian on Every Page of Your Website
To get the most value out of your library’s services and provide patrons with the highest level of service, it is important to make it as easy as possible for your patrons to connect with those services The best way to connect patrons with your Ask-a-Librarian service is to have Ask-a-Librarian tabs, links or buttons […]
Four Ways to Promote Your Ask-a-Librarian Service
Your Ask-a-Librarian service is a powerful research tool for your patrons, most of whom have come to expect quick and easy access to information and answers. Here are four promotional ideas to get the word out and help your patrons take advantage of this service. 1. Instructional Sessions and Classes One of the best ways […]
Library Marketing Tips, Part 4: a Tool, a Trick and a How-To
There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]