Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]
Tag Archives: Facebook
Word of Mouth Marketing in Libraries – Info and Articles
Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]
RefStart: Virtual Reference + Social Media + Search =)
It’s official, RefStart is now LIVE! When Text a Librarian launched at ALA Midwinter in January earlier this year, we began hearing of the difficulties of managing all of the various virtual reference utilities, social networks, search engines and reference sites available. “I wish I could have everything in one place†became a current theme. […]
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]
How Important is Patron Privacy at Your Library? 5 Tips for Increased Security
I’ve never ever had a librarian tell me “we do not care about patron privacy or security at our library.” And come to think of it, I haven’t had them even say it’s not that big of a deal. Security breaches stink and they can be harmful as the news of Twitter’s secret information exposed […]
Social Networks, Web 2.0 Services and Collaboration Tools in the Library
I’m fascinated by the new report from Robin Hastings, Collaboration 2.0 and I haven’t even read it yet. My fascination with it is the fact, and I’m not really too surprised given the library industry, that a report has been written to help library managers make a case for utilizing social networks to increase outreach […]