There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]
Category Archives: Text Messaging Reference in Libraries
Facts and Figures: Mobile Text Messaging Usage in the U.S. (An Opportunity for Libraries)
We hear a lot of feedback regarding text messaging from both ends of the spectrum. Some understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing. While we don’t send 470 text messages per day (we have plenty of work to do around here), we love […]
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]
Beyond 160 Characters in the Library – Text Messaging Reference Doesn't Need to Be Limiting
There seem to be varying stories about the history of SMS (Text Messaging) and why Friedhelm Hillebrand, the creator of SMS, decided on 160 as THE number. Some say it’s the amount of characters on a typical postcard, many other stories not that he just determined it while sitting at his type-writer in Germany, noting […]
Mosio's Text a Librarian Thanks J.B. Hill – The Pioneer of Text Message Reference in the Library
Was reading through some old posts about the subject recently and wanted to take a moment to recognize and thank J.B. Hill from Southeastern Louisiana University, for being the pioneer of text message reference in libraries. The Librarian in Black recognized him in a post back in November of 2005 and we just want to […]
Social Networks, Web 2.0 Services and Collaboration Tools in the Library
I’m fascinated by the new report from Robin Hastings, Collaboration 2.0 and I haven’t even read it yet. My fascination with it is the fact, and I’m not really too surprised given the library industry, that a report has been written to help library managers make a case for utilizing social networks to increase outreach […]