Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]
Category Archives: Text Message Reference – Don’t Use a Cell Phone
Texting the Library – Beyond Reference Services
Text the Library With Comments, Feedback and Suggestions Enabling libraries to set up mobile text messaging reference services so patrons can ask questions has been the primary use of our technology to date. In fact, mobile questions and answers is our business, it’s what we geek out on every day at work. But there’s another […]
Using a Mobile / Cell Phone for SMS Text Message Reference Services at Your Library: Thoughts for Consideration
Why can’t we just use a phone to handle SMS reference services? We get that question a lot. It is a great question seeing as mobile phones provide the “truest” form of SMS communications – similar to listening to a vinyl album on a record player. Our answer usually goes something like this: You can…BUT… […]