Category Archives: Library Marketing Tools
Library Marketing Tips, Part 4: a Tool, a Trick and a How-To
There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]
Library Marketing Tips, Part 3: Word of Mouth, the Best Form of Social Media
A new study shows 2/3 of marketers are using social media. Indeed, it is a very important element of promoting products and services, but what about getting back to the basics? Word of mouth is, and will always be, the best form of marketing. Qualified referrals from trusted sources play a vital role in customer […]
Library Marketing Tips, Part 2: The Morning News, Videos and Slideshows
I have a horrible habit of watching anything moving on a screen. Blame it on a short attention span or being raised as a latch-key kid, but if it’s on a screen and it’s moving, I can’t seem to take my eyes off of it. I’ve gotten better, now if I go into a restaurant […]
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]
Library Marketing Tip Mondays: Promoting Text Messaging Reference Services at Your Library – Posted Weekly in August
At ALA Annual in Chicago we got a wonderful chance to meet more of our clients face to face, get some feedback, thoughts, questions and shared excitement about offering text messaging reference service to patrons. An instruction and electronic services librarian using our service at an academic library asked if I had any suggestions or […]