Category Archives: Library Industry

Library Thought Leaders Q&A: Buffy Hamilton (The Unquiet Librarian)

Today’s library thought leader is Buffy Hamilton (aka The Unquiet Librarian), high school librarian and teacher at The Unquiet Library in Canton, Georgia. For this series we are gathering thoughts and opinions about Patron Relationship Management (aka PRM) in libraries. What does PRM mean to you? Is it different in a high school library setting? If so, how? […]

Library Thought Leaders Q&A: Courtney Young (Penn State Greater Allegheny)

Today’s library thought leader is Courtney Young, Head Librarian and Associate Professor of Women’s Studies and Penn State Greater Allegheny. Hi Courtney, thanks so much for your time, here we go…What does the idea of Patron Relationship Management in libraries mean to you? For me, Patron Relationship Management means a supportive collaboration. That includes getting […]

Library Thought Leaders Q&A: Trent Garcia (San Francisco Public Library)

Today’s library thought leader is Trent Garcia, eResources Specialist at the San Francisco Public Library. Hello Trent, let’s jump right into it. What does the idea of Patron Relationship Management (PRM) in libraries mean to you? It makes me think of the parallels between Libraries and private industry, such as, building relationships with patrons/customers by […]

The ubiquity imperative and the economics of attention – The competition for patron engagement

“How many people with short attention spans does it take to screw in a light bulb-wanna go on a bike ride?” An article from Ryan Lawler on GigaOm the other day, the ubiquity imperative and the economics of attention shines a bright light on the importance of ubiquity among content companies clamoring for the attention […]

ALA Annual – Thank You New Orleans!

We are finally back into the swing of things after an incredible conference. We’ve been going to annual and midwinter for the past two years, but took a break from exhibiting to focus on meeting personally with clients and partners, deciding to ship the booth and try a new approach. It was so nice meeting […]

More Information About QR Codes – Are You Getting the Message?

The hype surrounding QR codes is T–H–I–C–K! In libraries and even more so in marketing and advertising. It makes sense that everyone is excited about them. QR codes fairly easy to create, time making them is the only cost and even though one cannot track how many times they’ve been scanned (a big bummer in […]

Reasons to Use Mosio for SMS Text Message Reference at Your Library

This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentation is embedded below. Reasons to Use Mosio’s Text a Librarian Mobile Carrier Approved Text […]

Patron Relationship Management (PRM) – Mosio’s Future in Libraries

As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the discussion of library customer service came up. At the end of […]

Library Marketing Tips Using Google Buzz

Use the Buzz to Build One Google’s new microblogging service, is getting a lot of, well, buzz. “Hello World!” has literally been replaced by “Buzz! Buzz!” by new people trying it out. If you’re not familiar with it, here’s the best way to explain it: It’s all of the elements that one could think of […]