The video below is a recorded session discussing how we’re seeing libraries increase patron usage. Below is a transcript of the notes taken during the recording. Increasing Patron Usage of your Text a Librarian Service: Get patrons to register their phones. The following conversation took place late in the evening as part […]
Category Archives: Digital Reference
Text a Librarian Marketing – New Business Card Template
Hello! We just had a customer ask for an updated business card template to market their Text a Librarian service, so we wanted to share it here. As always, there are a handful of digital assets and templates in the patron marketing materials section of your account, but here’s a business card template. It uses […]
Library Thought Leaders Q&A: Aaron Tay
Today’s Library Thought Leader is Aaron Tay, Reference Librarian with the National University of Singapore. As you know, the theme of this Q&A series is “Patron Relationship Management” or PRM. What areas of PRM are you seeing where libraries can benefit the most? To me Patron Relationship Management refers to tracking, managing of customer/patron needs […]
New TaL Feature: Holiday Auto Responders
Holiday Auto Responders…you can use them for anything, not just holidays! In preparation for the upcoming holidays, the Mosio development team has been hard at work improving the Text a Librarian experience. Today we’d like to introduce a simple but helpful new feature: Holiday/One-time Auto Responders. Everything is explained below as well as in your […]
Patron Relationship Management (PRM) – Mosio’s Future in Libraries
As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the discussion of library customer service came up. At the end of […]
Mosio and Text a Librarian’s Post to Facebook Function: Now Live!
In February we launched a “Post to Twitter” function within the Mosio mobile messaging platform and Mosio’s Text a Librarian. We wrote a blog post about why this was good for libraries: user generated marketing. I’ve pasted the original blog post about why it was good for libraries below. It’s great for every business and […]
Answer Text Message Questions With QuestionPoint
Today Mosio’s Text a Librarian goes live with OCLC’s QuestionPoint. Libraries who are customers of both can choose to have text message questions show up and be answered in QuestionPoint. Librarians who are staffing QuestionPoint will be able to immediately answer text questions, noticeable by a “TXT MSG” prefix and a new answering interface. Text […]
Mosio’s Text a Librarian turns ONE!
A Year of Mobile Reference Simplified The past year has been an incredible one for Text a Librarian and all of us at Mosio are excited for what’s on the horizon for the year ahead. What a year it’s been?! When we launched Text a Librarian at ALA Midwinter in Denver last January, we set […]
Why We Don’t Use Google Voice as an SMS Gateway
Google products are great and we use a handful of them at our office. But the question of using a “Google Voice SMS Gateway” for text messaging reference software has come up recently with regards to Mosio’s Text a Librarian, so we wanted to quickly explain why we don’t do it. The answer is simple: […]
Word of Mouth Marketing in Libraries – Info and Articles
Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]