Virtual Reference – When to Collaborate

The spirit of sharing and cooperation is perfectly at home in the Library world. The most traditional form of collaboration is Interlibrary Loan, but libraries have also found some more unique ways to collaborate, including through shared virtual reference services. There are several things to keep in mind when establishing collaboration on virtual reference service. […]

Library Thought Leaders Q&A: Aaron Tay

Today’s Library Thought Leader is Aaron Tay, Reference Librarian with the National University of Singapore. As you know, the theme of this Q&A series is “Patron Relationship Management” or PRM. What areas of PRM are you seeing where libraries can benefit the most? To me Patron Relationship Management refers to tracking, managing of customer/patron needs […]

New Text a Librarian Feature – Automatic Bit.ly Generator

Text a Librarian’s Bit.ly Linke Auto-Generator: More Links With Less Characters We have a handful of new features coming up over the next month, but wanted to quickly let you know about our Bit.ly generator, suggested by our customers as a “great to have” feature. Bit.ly is a handy URL shortening technology that makes it […]

New TaL Feature: Holiday Auto Responders

Holiday Auto Responders…you can use them for anything, not just holidays! In preparation for the upcoming holidays, the Mosio development team has been hard at work improving the Text a Librarian experience. Today we’d like to introduce a simple but helpful new feature: Holiday/One-time Auto Responders. Everything is explained below as well as in your […]

Answer Text Message Questions With QuestionPoint

Today Mosio’s Text a Librarian goes live with OCLC’s QuestionPoint.  Libraries who are customers of both can choose to have text message questions show up and be answered in QuestionPoint. Librarians who are staffing QuestionPoint will be able to immediately answer text questions, noticeable by a “TXT MSG” prefix and a new answering interface. Text […]

Text a Librarian’s Post to Twitter Button and Why It’s Great: User Generated Marketing for Libraries

Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]

Text a Librarian Video – Text Messaging Reference Software for Libraries

Facts and Figures: Mobile Text Messaging Usage in the U.S. (An Opportunity for Libraries)

We hear a lot of feedback regarding text messaging from both ends of the spectrum. Some understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing. While we don’t send 470 text messages per day (we have plenty of work to do around here), we love […]